Intense Life with Nicola Flückiger
Welcome to Intense Life, where we explore how to pursue more enterprising, high-performing, and focused lives. Serial entrepreneurs approach life with maximum intensity, and this show is here to share how you can, too. I'm Nicola, a startup enthusiast and your host. In this podcast, my guests and I share lessons from founding companies and living productive lives. Join us and stay intense!
Intense Life with Nicola Flückiger
#177: This Law Changed How I Approach Business
#177: "If you can’t be first in a category, set up a new category you can be first in."
– A quote from the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout, which we'll be discussing today. Specifically, the second chapter: "The Law of the Category."
Are you trying to figure out how to start your business but haven't yet found the ultimate idea to conquer the market? Then, the Law of the Category might just help you out. This episode aims to provide you with insights on how to differentiate and set apart your business, your product, or your service from the competition in the market. Enjoy!
Things Mentioned
- The 22 Immutable Laws of Marketing von Al Ries und Jack Trout
- Law #2: The Law of the Category – Eric Sink
- The Law of the Category – Niklas Rosenberg
- How to Start a Business or Podcast From Scratch | Tim Ferriss
- $100M Offers –Alex Hormozi
Nicola Flückiger
Contact Me
- Email me with any feedback, ideas, or insights you've gained from the episodes: nicolafluckiger.me@gmail.com